Strategy + Implementation

Marketing that actually gets built.

If your business is established but marketing still feels inconsistent, overwhelming, or “always on your plate” - this is where we fix it. I help you clarify what matters, build the system, and get it live.

Apply / enquire → How it works ↓

Who it’s for

If you’ve outgrown “just post more” advice.

This is designed for business owners who already have a real service or product - and want marketing to feel structured, consistent, and easier to maintain.

You’re established

You’ve got customers and proof - but enquiries aren’t consistent and growth feels effort-based.

You want a system

You’re done guessing. You want a clear funnel and a repeatable strategy that fits your business.

You want help building

You don’t want a strategy doc that sits in a folder - you want support turning it into reality.

Let's Chat About Your Business →

The real issue

Most businesses aren’t invisible - they’re unclear.

You can be getting views, clicks and followers and still not get enquiries - because customers don’t know what to do next, don’t feel confident yet, or your funnel has gaps.

What’s happening

People land on your page but don’t enquire
Your website doesn’t guide decisions
No follow-up or remarketing to warm leads
Marketing feels random and reactive
You’re doing a lot… but it’s not compounding

What we build instead

Clear offer + messaging
A simple customer journey (stranger → trust → enquiry)
Landing pages that match intent
Email nurture + follow-up systems
Smart ads + remarketing (only when you’re ready)

How it works

Strategy first. Then implementation.

We don’t jump into tactics. We build the right foundations first, then implement what will actually move the needle.

01

Audit + clarity

We review your offers, messaging, website and funnel to find the exact gaps causing drop-off.

02

Plan the system

You’ll get a clear priority roadmap: what to fix first, what to build next, and what to ignore.

03

Build + implement

We implement together: pages, emails, ads, remarketing and the practical pieces that create consistency.

04

Optimise

We adjust based on results - so your marketing becomes clearer, smoother and more effective over time.

Let's Chat About Your Business →

What you get

Support across your full marketing system.

Not just one channel. Not just content. The whole customer journey.

Strategy + direction

Clear priorities, campaign planning, and decisions made with confidence.

Website + conversion

Pages that match intent, build trust, and guide people to enquire.

Email + follow-up

Welcome sequences, nurture flows, and follow-up that converts warm leads.

Paid ads + remarketing

Smart strategy and setup that supports your funnel (not random boosting).

Funnels + campaigns

A clear path from stranger → trust → customer, with the pieces connected properly.

Ongoing optimisation

Adjustments based on performance so results improve over time.

Why work with me

I’m a strategist - not a social media manager.

Social media is one tool. Strategy is the whole system. I’m here to help you build something that works for your business - not someone else’s.

Marketing isn’t just about being seen. It’s about helping the right customer feel ready to choose you.

FAQ

Quick questions I get all the time.

Do you run my social media?

Not as a social media management service. I focus on the full marketing system — and we’ll use social media as part of that, but always tied to offers, funnels and customer journey.

Do I need ads?

Not always. Ads are powerful when your funnel is clear and your offer converts. If it’s too early, we fix foundations first — then scale once it makes sense.

How long does it take to see results?

Most businesses see improvements quickly once clarity and follow-up are in place. The goal is consistent enquiries over time, not short bursts.

How do we get started?

Start with a quick application so I can understand your business, goals and capacity. If it’s a fit, we’ll map your priorities and start building.

Is this “done-for-you” or “done-with-you”?

It can be either — depending on what you need and what you have capacity for. Some clients want guidance + accountability. Others want implementation support so the work actually gets shipped. We’ll choose the mix that fits your season.

What kind of businesses do you work best with?

Service providers and product-based brands who are ready for clarity, consistency, and better conversion — not just “more posting”. If you’ve got a solid offer and want more enquiries/sales from the traffic you already get, you’ll love this.

Do I need a big following for this to work?

Nope. Most results come from messaging, offers, and follow-up — not follower count. We focus on the customer journey so the right people take the next step (even if your audience is small).

Will you help with my website copy and pages?

Yes — especially the pages that impact conversion (home, services, sales pages, lead magnet pages). We’ll make sure your messaging is clear, your offer is obvious, and your “next step” is frictionless.

What if my offer / pricing isn’t quite right yet?

Then that becomes the first priority. If the offer is unclear, everything else feels hard. We’ll refine positioning, pricing and packaging so your marketing actually has something strong to sell.

Do you work with my existing platforms?

Yes. Shopify, Wix, Squarespace, WordPress, Flodesk, Klaviyo, Mailchimp, Meta ads, Google ads — we work with what you’ve already got. If your setup is messy, we’ll simplify it before we scale it.

What does “systems” actually mean?

It means your marketing doesn’t rely on you being “on” every day. Clear offers, clear pathways, automated follow-up, and tracking — so leads don’t fall through the cracks and you’re not reinventing the wheel every week.

What do you need from me each month?

Quick responses, access to the essentials, and honest feedback. I’ll lead the strategy and priorities — you bring the business knowledge. The goal is momentum without overwhelm.

Do you have minimum timeframes?

Ideally, yes — because systems compound. Most businesses see the biggest wins when we have time to refine messaging, improve conversion, and then optimise based on data. If you’re in a sprint (launch/sale), we can do that too.

What if I’ve tried agencies and it didn’t work?

Super common. Most people don’t need “more marketing” — they need clearer decisions and a connected customer journey. We’ll focus on what moves revenue, not what looks busy.

Strategy Consulting

Choose the level of support you need - from clear direction to hands-on help.

Premium is for businesses implementing in-house with expert guidance. Elite includes monthly implementation hours to help you actually get it live.

Premium

Clarity, priorities & accountability

From $350 / month inc GST

1× 60-min strategy session / month
30-day priorities + marketing plan
Offer + messaging refinement (what to say + why)
Channel review (website / email / socials / ads readiness)
Portal notes + recordings
Between-session decision support

Best for established businesses who will implement in-house and want clear direction, fast decisions, and accountability.

Enquire about Premium →

Elite

Strategy + implementation hours

From $750 / month inc GST

1× 60-min strategy session / month
Implementation time: up to 3 hours / month*
Funnel + campaign support (email / landing page / ads)
Weekly priorities (what to do next)
Performance review + adjustments
Priority response window
Portal notes + recordings

Best for businesses who want the plan and hands-on help putting it live — without managing a team of contractors.

*Implementation hours cover practical marketing tasks (email setup, landing page edits, ads tweaks, funnel wiring). Complex design/dev may be quoted separately.

Enquire about Elite →

What happens in month one

So you’re never wondering “okay… but what do we actually do?”

01

Quick fit check

We confirm goals, stage, and what you’re trying to achieve. If spots are full, you can hop on the waitlist.

02

Initial planning session

We map priorities, offers, messaging, and the fastest path forward - then set a clear plan for the next 30 days.

03

You get your portal + next steps

Session notes, action steps, and your next moves live in one place - no messy follow-ups or scattered docs.

04

Decision-making begins

Between sessions, you’ll have guidance on what to focus on, what to ignore, and what to adjust as you go.

What ongoing looks like

Marketing gets easier when decisions are clear and you’re not doing it alone.

Monthly direction

We set priorities for the month - what matters, what to ignore, and what will actually move the needle.

Performance oversight

We look at what’s working across your key channels and make smart adjustments, not random changes.

Messaging + offer refinement

We keep tightening your message so it lands with the right people and sells without feeling pushy.

Real-time decisions

When you hit a “what should I do here?” moment - you’ll have a strategist you can ask.

Want marketing that feels clear and actually gets implemented?

If you’re ready for structured growth and consistent enquiries — apply below. I work with a limited number of businesses at a time.

Apply / enquire →

Contact us

hello@markether.co.nz

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