Marketing for women in business · NZ + Global

I tell you exactly what to do in your marketing.

Then I do it with you — or for you. Clarity, a plan, and a straight answer on where the next dollar should go.

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Four ways in: Clarity · Strategy Partner · Partnership · Build

Clarity. A plan. Someone who tells you exactly what to do next — then does it with you, or for you.

The offers

Four ways to work together.

Clarity, then a bounded monthly container if you need one, then a closer partnership, then a separate build when something needs making. Not every business climbs every rung.

01

Clarity / Strategy Session

A defined one-off when the priorities are muddled. Questionnaire and analysis first, then one session, then a written plan. No ongoing access is included.

$495+ GST · one-off
Start here →
02

Monthly Strategy Partner

Light-touch access to the strategy, inside a container. One scheduled session a month, a defined review, and bounded follow-up. Paid ads management is not included. Extras are quoted, not absorbed.

$289/ month + GST
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03

Strategic Partnership

For a business that needs me actively involved. Defined monthly deliverables, strategy, analysis and the implementation we agree. Not an open bucket of hours.

$1,195+/ month + GST · scoped
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04

Systems / Build

When the strategy shows something that needs making: a workflow, a dashboard, a website or a tool. Scoped and quoted on its own. It is not folded into a retainer.

Quotedper project
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What I do (and don't)

I get in the weeds of your business before I touch a single channel.

How it actually makes money, how a customer actually decides, the bottleneck nobody's named. Then I build the strategy around what I find — not a template that happened to work for someone else.

What that looks like

  • Social media creative planning
  • Paid advertising across Meta & Google
  • Email & automation that keeps working while you sleep
  • Data that tells the truth, not the vanity number
  • A website built to convert, not just look nice
  • Custom software, when the business actually needs it
  • A strategy that ties it all together

What it doesn't

  • I don't make the social media — I have a team for that
  • I don't write your website copy word for word
  • I don't build your brand board
  • Unlimited messages, unplanned meetings, or extra work squeezed into the current scope
  • That's someone else's craft — or a separate quote
Areas of expertise

The work itself.

  • Website coding & design
  • Social media creative planning
  • Paid advertising — Meta & Google
  • Email & automation
  • Custom software
  • Data analysis
  • Strategy
The bench

People I work closely with

A short bench of specialists I bring in or refer out to — so you get the right hands on the right part of the job, not me stretching into work that isn't mine to do.

  • Social media
  • Copywriters
  • Graphic designers
  • Process designers
Why trust me

Because I look at the numbers — and I tell you what they mean.

Not a vibe. Not a template. Seventy-plus small businesses, Google and Meta certified, and a habit of saying the unglamorous thing if that’s the thing that will actually move the work.

Google Ads CertifiedSearch, spend, intent
Google Analytics CertifiedWhat the data is actually saying
Meta Ads StrategyFacebook & Instagram, built properly
Rocketspark PartnerWebsites that convert
University of WaikatoBachelor of Digital Business, Marketing & Communication
Dip. Broadcast JournalismClear language, no waffle
Golden Key Honour SocietyAcademic honour
70+ small businessesNZ and global
Client results

It actually works.

$2k → $10k Months, in a short time frame — one client’s jump after we fixed the strategy underneath.

“One of the best investments I’ve made in my business. Tara helped me cut through the noise, simplify everything, and build a clear strategy. She genuinely cares — it’s about strong foundations, not quick fixes.”

Michelle · Service-based

“My ads manager was a mess — 7 hours and a lot of curse words, and it still wasn’t set up right. I had no idea how to do retargeting or warm and hot audiences. Tara is a wealth of knowledge and blows my mind every session.”

Kylie · E-commerce

“Tara has been guiding Josephine’s marketing over the past year, and it’s truly been a game changer.”

Lucy · Josephine The Label

“I learnt more in one session with MarketHer than I would have hiring an agency. Best investment I’ve made.”

Client result

“The work you’re doing is so meaningful for women in business — and it actually works.”

Natasha
Tara Langman, founder of MarketHerTara Langman · Founder
Meet Tara

The person who'll tell you the truth.

I'm fussy about who I work with, and I've stopped apologising for it. I want clients who can see six months ahead, not six days — who'll invest properly, because half-measures get half-results.

I get asked for the quick fix a lot: a better ad, a punchier caption, one more automation. Sometimes that's genuinely all it takes. Usually the ad isn't the problem — it's standing in for something three steps back that nobody's looked at yet. I'd rather find that, tell you the truth about it, and build something that holds.

How I work →
Who this is for

If you're ready to put real budget and real effort behind it — and you want someone who'll tell you the truth about what's working and what isn't — that's exactly who I built this for.

A note on fit: if you're spending under $700 a month on ads, we're probably not the right match yet — there isn't enough fuel in the tank for the strategy to prove itself.

Start with clarity

You don't need another opinion. You need the next move.

Ninety minutes, once, properly. We look at the whole thing and you leave knowing exactly what to do next.

Book a Clarity Session