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Direction & Strategy

Meta Ads Setup & Strategy Session

Learn how to run Facebook & Instagram ads properly - without boosting posts, guessing audiences, or wasting money figuring it out alone.

Before ads work

Ads don’t feel random - the setup is.

Most businesses aren’t “bad at ads”. They’re running them without a stable system (so Meta can’t learn).

Structure

Boosted posts instead of campaigns and objectives.

Tracking

No pixel/events, so Meta can’t optimise to buyers.

Traffic

Cold audiences asked to buy immediately.

Changes

Edits made too often, constantly restarting learning.

What we build

A repeatable ads system you can run monthly.

Not “here’s how Meta works” — here’s the framework that makes ads consistent.

01

Foundation

Tracking, events and campaign structure so Meta can optimise for buyers.

02

Traffic flow

Cold → warm → remarketing. We stop asking strangers to buy immediately.

03

Creative testing

What to test, how often to change creative, and how to avoid resetting learning.

04

Decision rules

Exactly what to do when results drop — without panic edits or guesswork.

Ready for ads that make sense?

Leave with clarity, structure, and a plan you can repeat.

If you want to run your own ads but stop guessing every week, this is the session that makes it click.

Most businesses spend far more testing ads that never work than they do learning how to run them properly. This session gives you a repeatable system - so your ad budget turns into enquiries, not experiments.

Investment: $749 NZD



 

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