If you’ve ever wondered why your website isn’t bringing in leads or why your social media growth has stalled, chances are you’re missing a key piece of the puzzle - Search Engine Optimisation (SEO).
For women in business, mastering SEO for small business can be a game-changer. When done right, SEO helps you attract customers without constantly chasing them through ads or social media. It’s a way to get your marketing working on autopilot - bringing in leads while you focus on running your business.
What is SEO and Why Does It Matter?
SEO is the process of optimising your website and content so that search engines like Google can find, rank, and display your business to potential customers. The better your SEO, the higher you appear in search results - meaning more visibility, more traffic, and ultimately, more sales.
Whether you’re running an e-commerce store, a coaching business, or offering services, SEO for digital marketing entrepreneurs is one of the most powerful ways to grow your brand without paying for ads.
Key Elements of SEO That Every Business Owner Needs to Know
1. Keywords – The Foundation of SEO
Before you can rank on Google, you need to know what your ideal customers are searching for.
Start with keyword research to find out what people are typing into Google when looking for businesses like yours.
Use these keywords in your website content, blogs, and meta descriptions to improve your rankings.
2. Optimising Your Website for SEO
Your website needs to be SEO-friendly to rank well in search results.
Use clear page titles and meta descriptions with relevant keywords.
Ensure your site is mobile-friendly and loads quickly.
Include internal links to keep visitors engaged with more of your content.
Add alt text to images so search engines can understand your visuals.
3. Content Marketing & Blogging for SEO
One of the best ways to improve your SEO is to create high-value, keyword-rich content that answers your audience’s questions.
Write blogs that solve a problem or provide useful insights.
Use social media growth tips and shareable content to drive more traffic to your site.
Focus on long-form content (1,000+ words) for better rankings.
4. Local SEO – Get Found in Your Area
For businesses that serve a specific region, local SEO is essential.
Set up a Google My Business profile to appear in local searches.
Use location-based keywords like “small business marketing in New Zealand.”
Get customer reviews to boost credibility and visibility.
5. Marketing Automation & SEO – The Perfect Pair
SEO works best when combined with marketing automation tools that keep your leads engaged.
Use email marketing to follow up with potential customers who visit your site.
Set up automated sales funnels to convert website visitors into paying clients.
Optimise your social media and website content so it works for you 24/7, not just when you’re posting.
How MarketHer Helps Women in Business Master SEO
At MarketHer, we make SEO easy to understand and apply - so you can focus on growing your business, not spending hours figuring out Google’s algorithm.
✔ Step-by-step online marketing training on SEO, lead generation, and content strategy
✔ Practical, easy-to-follow SEO strategies tailored for small business owners
✔ Social media marketing and email marketing training to drive organic traffic
✔ A supportive community of women in business who are learning and growing together
Ready to get your business ranking on Google and attract more customers effortlessly?
🔗 Join MarketHer today and get access to the training, tools, and support you need to grow your business with confidence.
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